Event landing pages: one job, one button
If the goal is registration, put pricing and logistics below the fold. If the goal is sponsorship, link tickets elsewhere.
Match the ad to the headline
Social posts should land on a headline that repeats the promise from the ad so people feel they are in the right place.
Test on a phone first
Most local traffic is mobile. If the button needs two scrolls, fix the layout before you buy more reach.
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