Google Business Profile basics for chambers
Post at least twice a month with real community photos. Answer reviews within a few days, even short thank yous.
Use the right primary category
If searchers look for a chamber of commerce, match that language. Secondary categories can cover visitor center or coworking if true.
Link to your best next step
Events, membership, or a flagship program: rotate the primary link when you have a campaign.
Related articles
More notes from the same desk.
Event landing pages: one job, one button
When a page tries to sell membership, sell tickets, and collect sponsors at once, conversion drops. Pick the primary job for each campaign.
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Instagram for chambers when nobody is a full time creator
Batch photos at events, schedule a week at a time, and reuse Stories as Highlights for recurring programs.
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Turn one event into three pieces of content
A photo carousel, a quote thread, and a lessons learned blog extend reach without inventing new stories from scratch.
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8 Mar 2026
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